The insanely talented Jenna Dewan Tatum is so excited to be the new face of Danskin, and so are we.
“My mom reminded me, when I was four years old, starting a community dance class on the weekends and I had to wear a black leotard and pink tights,” Dewan Tatum told PeopleStyle on the set of her ad campaign shoot. “She got me a Danskin black little cap sleeve leotard and pink tights — that’s kind of why I jumped at this offer. I love Danskin, I’ve been wearing it for literally 30 years.” She told PEOPLE.
Guys I could not be more excited to share this with you! I've worn Danskin my entire life and it's an honor to be a part of this campaign. Check it out! Follow @DanskinApparel for more! #DanskinDetermination
A photo posted by Jenna Dewan Tatum (@jennaldewan) on
With the dancer's consistent loyalty to the brand, it's no surprise she leapt at the chance to work with the company.
Tired of the typical legwarmers and leotard style most of the general public assume is all dancer's wear, Dewan Tatum is really loving the new take Danskin has used with it's new styles. The campaign has even inspired her to think about some exciting new business ventures, “I’d like to start designing something, my own line, but we’ll see if there is any interest there!”
The actress has used so much of what dance has taught her in all areas of her life, "dance instills a sense of confidence with your own body very early on, you’re very aware of where your body is and how you feel in your body and you’re much more comfortable … I’ve been on stages for all different levels and arenas and that doesn’t, it sort of doesn’t bother me in that way. It allows for certain extra bit of confidence.”
The love of dance is something she's excited to be seeing in her three year-old daughter, Everly, as well,“She has a leotard. The first thing she said to me today when she saw me on set, ‘Mommy, you’re wearing a leotard like me.’ We have a plethora of tutus. Name the color and the sparkle and we have it. She likes to layer her tutus, she’ll wear like four or five at once,” she said. “We started her in dance class and it was too structured for her. She really likes to be free and do her own thing, she’s her own little spirit. She likes a good dance, [but] the pressure is on or the attention is on, she’s like ‘No.’ To look at her in a leotard and tutu makes my heart melt, but I’m really conscious not to push it on her.”