Iron Man 3 Coming to Japan in 4-D

Iron Man 3

will be the first major motion picture to be presented in 4DX at a theater in central Japan, operated by a theater chain which plans to screen 12 titles a year using the new format, according to The Hollywood Reporter. "It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system," said Tagiki Ishiguro, a spokesperson for Korona World. The magazine reports that effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50. Devices to create fog and odor have been used in "4-D" movie experiences at places like Disneyworld for years.